Work

Neuromarketing: Exploring the Brain of the Consumer

Year: 2010

Type: article

DOI: 10.1007/978-3-540-77829-5

Author: Leon Żurawicki

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W570200032

FWCI: 17.1

Cites:

Cited by: 169

Related to: 10