Work

The new on-line marketing medium: viral marketing. Analysis of the field through two case studies

Year: 2014

Type: article

Author: Miren Sasigain Salvador

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W586730751

FWCI:

Cites: 34

Cited by: 1

Related to: 10