Work

The Impact of Marketing Strategies on Consumer Behavior: Case Study North Macedonia

Year: 2026

Type: conference-paper

Study design: Observational Study

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-032-04214-9_33

Authors: Blerina Zendeli, Jusuf Zeqiri, Teuta Veseli-Kurtishi, Rasim Zuferi

Institution: South East European University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117988079

FWCI: 7.516

Cites: 18

Cited by: 1

Related to: 10