Work

Demystifying the effects of cognitive schema on consumer buying patterns: an in-depth exploration utilizing deep learning technique

Year: 2026

Type: article

Study design: Observational Study

Source: Quality & Quantity

DOI: 10.1007/s11135-026-02601-8

Authors: Ali Abbas Rizvi, Saifuddin Ahmad, Mohnish Kumar, Yusuf Kamal

Institutions: National Institution for Transforming India Aayog, University of Lucknow, Invertis University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7126025985

FWCI: 156.2

Cites: 82

Cited by: 40

Related to: 10