Work

Digital marketing and consumer behaviour: a systematic literature review and future research agenda

Year: 2026

Type: review

Source: International Journal of Electronic Business

DOI: 10.1504/ijeb.2026.10076001

Authors: N.A. Sujood, Alisha Waquar, Mohd Arwab, Mohd Salman Shamsi, Hamza Khan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7126034748

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