Work

Leveraging GenAI in short-form video ads: Strategies for maximizing reach, engagement, and customer loyalty

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/matecconf/202541104002/pdf

Authors: Ram Joshi, Sriram Panyam, Praveen Gujar, Gunjan Paliwal

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127110239

FWCI:

Cites:

Cited by:

Related to: 10