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Savouring Success: the Impact of Social Media on the Growth of the Food Industry

Year: 2024

Type: article

Abstract: This research paper investigates the transformative role of social media in driving business growth within the food industry. With the advent of digital platforms, food businesses—ranging from small-scale eateries to multinational chains—have leveraged social media marketing strategies to expand reach, engage customers, and boost profitability. Through an analysis of various campaigns, consumer behavior patterns, and digital tools, this study explores how social media has become an indispensable ingredient in the recipe for business success in the contemporary food sector.

Source: International Journal of Research -GRANTHAALAYAH

DOI: 10.29121/granthaalayah.v12.i8.2024.6640

Authors: Rajul Gupta, Sandeep Gupta

Institution: Glocal University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Zero hunger

Open Access status: diamond

OpenAlex ID: W7127593744

FWCI: 1.22

Cites: 8

Cited by: 5

Related to: 10