Work

Human-like vs. cartoonish virtual influencers: Exploring design effects on trust, uniqueness, message authenticity, and sustainable purchase intentions

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2630928

Authors: Tahir Ahmad Wani, Mehvish Nazir

Institution: National Institute of Technology Srinagar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7129045288

FWCI: 20.91

Cites: 113

Cited by: 5

Related to: 10