Work

Analyzing the Influence of AI-Driven Corporate Social Responsibility Campaigns on Brand Loyalty Among Millennial Consumers

Year: 2026

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-032-23297-7_45

Authors: Shirisha Deshpande, Ankita Mishra, A. Vijayalakshmi, Madhavi A. Mardikar, Kunwar Kuldeep Chauhan, Akash Agrawal

Institutions: Chaitanya Bharathi Institute of Technology, Central University of Rajasthan, Institute of Science, Nagpur, Chhatrapati Shahu Ji Maharaj University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7167486308

FWCI:

Cites: 24

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Related to: 10