Work

Beyond the uncanny valley: the dual pathways of virtual influencers’ facial realism on brand attitude

Year: 2026

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2026.101628

Authors: Xiaojing Xian, Yun Zhang, Rongqin Liu, Caiyan Huang, Luyue Zhang

Institutions: Southwestern University of Finance and Economics, Nanning University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Southwestern University of Finance and Economics, Humanities and Social Science Fund of Ministry of Education of China

Awards: G5184123030, G7024080226, G8020942080

OpenAlex ID: W7203547441

FWCI:

Cites: 103

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Related to: 10