Work

Corporate Influencing: vom Trend zum unverzichtbaren Muss

Year: 2026

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-51525-6_92

Authors: Katja Wiedemann, Eva Lienbacher, Robert Zniva, Verena Elisa Rohrmoser

Institutions: Baden-Wuerttemberg Cooperative State University, University of Salzburg, Fachhochschule Salzburg

Language: German

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203727652

FWCI:

Cites: 17

Cited by:

Related to: 10