Analisis Preferensi Konsumen Keripik Pisang Produksi PT Paindo Bumi Harapan di Kabupaten Majene, Indonesia
Year: 2026
Type: article
Study design: Observational Study
Abstract: PT Paindo Bumi Harapan is a local enterprise in Majene Regency that produces banana chips; however, consumer preferences have not yet been systematically evaluated to support product quality improvement. This study aims to identify priority product attributes requiring improvement based on consumer expectations and to measure overall consumer satisfaction. The study employs Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI), using data from 100 consumers selected through purposive sampling. Product quality was evaluated across seven dimensions: performance, features, reliability, conformance, durability, aesthetics, and perceived quality. Data were analyzed using IBM SPSS Statistics version 25. The results show that flavor variants, packaging size variations, expiration date information, and packaging design are positioned in Quadrant I and therefore represent the main priorities for improvement. Attributes positioned in Quadrant II should be maintained to sustain consumer satisfaction, while attributes in Quadrants III and IV do not require priority strategic intervention. The reported CSI value of 89.52% indicates a very high level of consumer satisfaction. This study applies the integrated IPA–CSI framework to simultaneously identify priority product attributes and evaluate overall consumer satisfaction, providing a systematic basis for product quality improvement in agro-based food products.
Institution: Universitas Sulawesi Barat
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7203824820