Work

Dataset for: The Influence of Brand Image, Brand Trust, and Perceived Value on Consumer Purchase Intention: A Study of Cross-Border E-Commerce Platforms in Indonesia

Year: 2026

Type: dataset

Abstract: Anonymized survey responses from 154 respondents examining factors influencing consumer purchase intention on e-commerce platforms in Indonesia. The dataset comprises 15 measurement indicators across four latent constructs Brand Image, Brand Trust, Perceived Value, and Purchase Intention assessed via a five-point Likert scale. Respondents were recruited through purposive sampling and had made at least one online purchase within the preceding six months. Analysis employed Partial Least Squares Structural Equation Modeling in SmartPLS 4. The deposit includes a codebook and a validation script so that the reported measurement and structural models can be independently reproduced. No demographic variables were collected; see README.md for documentation and stated limitations.

Source: Figshare

DOI: 10.6084/m9.figshare.33313800

Authors: Jonas Ander Gunawan, Wylie Kaujaya, Toto Edrinal Sebayang

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7204002190

Cites:

Cited by:

Related to: 10