Role of Social Media in Brand Visibility for Small Businesses
Year: 2026
Type: article
Abstract: ABSTRACT: Digital communities has came as important communication and marketing platform for businesses across different industries centrally for MSMEs who looking for cheap ways to advancement their items. Increasing utilization of junction like Instagram Facebook WhatsApp YouTube and LinkedIn has significantly changed manner mini firms commute with customers create brand know and betterment place of sell visibility. Unlike traditional promotional methods social media enable businesses to reach larger audiences with comparatively lower financial investment while also facilitating direct buyer attraction and feedback.Present study examines work of digital community in betterment brand view for MSMEs. Study focuses on comprehending how digital interaction junction contribute to customer reach brand awareness and promotional effectiveness among small enterprises. Research is descriptive and analytical in nature and based on primary and secondary sources of information. New info availed via systematic replies from small business operators and consumers while secondary information obtained from journals reports and published studies related to phone ads and digital community branding.Output projects that digital community junction have became important tools for increasing customer interaction improving market presence and supporting promotional activities among small businesses. Study further reveals that consistent online engagement creative content and platform accessibility positively influence brand visibility and consumer attention. However challenges relating to content competition changing algorithms and limited digital marketing expertise continue to affect goodness of digital community advancement for smaller enterprises. Work say that digital community betterment play central thing in strengthening brand know and view for mini firms by improving communication reach customer engagement and market recognition in competitive business environment.
Institution: Kalinga University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7204248823