Work

The Role of Video Analytics in Customer Engagement Analysis: Aspects of Sustainable Development and Marketing Adaptation Under Wartime Conditions

Year: 2023

Type: conference-paper

Abstract: The theses examine the role of video analytics as a tool for analyzing customer engagement in modern marketing. The essence of video analytics is revealed as a component of digital marketing technologies based on artificial intelligence, machine learning,

Source: Sworld-Us conference proceedings

DOI: 10.30888/2709-2267.2026-37-00-021

Author: Oksana Zhuk

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7204254589

FWCI:

Cites:

Cited by:

Related to: 10