Work

Role of Neuromarketing in Modern Consumer Behavior: Systematic Literature Review

Year: 2025

Type: book-chapter

Study design: Systematic Review

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-8588-3.ch008

Authors: Vineeta Agrawal, Vaishali Nikalje, Shikha Sharma, Piali Haldar

Institutions: JSPM University, Vivekananda Institute of Professional Studies, Brainware University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204491689

FWCI: 3.83

Cites: 32

Cited by: 2

Related to: 10