CONSUMER BEHAVIOUR: Theory, Dynamics & Applications
Year: 2026
Type: book
Abstract: CONSUMER BEHAVIOUR: THEORY, DYNAMICS & APPLICATIONS Understanding the consumer is the ultimate cornerstone of modern marketing strategy, organizational success, and sustainable enterprise growth. In an era marked by rapid technological disruption, economic shifts, and evolving digital landscapes, consumer preferences, decision-making patterns, and behavior are undergoing unprecedented transformations. This textbook, Consumer Behaviour: Theory, Dynamics & Applications, authored by Dr. Satyabrata Dash, is meticulously designed to provide a comprehensive, rigorous, and highly engaging exploration into the psychological, social, cultural, and economic drivers that govern consumer actions in the marketplace. Written with both academic rigor and practical relevance in mind, this book bridges the gap between classical consumer theory and contemporary market realities. It equips students, researchers, and marketing professionals with deep conceptual clarity, analytical tools, and actionable insights needed to decode consumer minds across diverse environments—from traditional retail spaces to dynamic omnichannel ecosystems and digital platforms. Whether you are revising for university examinations, preparing for a competitive test, or looking for a handy desk reference to quickly review a framework before a strategy meeting, this book serves as your fast-track guide. It is my hope that, Consumer Behaviour: Theory, Dynamics & Applications becomes an indispensable tool in your academic and professional journey, helping you master marketing strategy with speed, confidence, and clarity. Dr. Satyabrata Dash (Author)
Author: Dash, Dr. Satyabrata
Institution: P.G. Centre for Management Studies
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7204942579