Work

From brainwaves to buying: fMRI evidence of consumer unconscious behavior in marketing contexts

Year: 2026

Type: article

Study design: Systematic Review

Source: Current Psychology

DOI: 10.1007/s12144-026-09943-4

Authors: Ahmed H. Alsharif, Salmi Mohd Isa, Nor Zafir Md Salleh, Lennora Putit, Ahmad Khraiwish, Javed Ali

Institutions: Universiti Sains Malaysia, Vytautas Magnus University, University of Technology Malaysia, Universiti Teknologi MARA System, Universiti Teknologi MARA, Effat University, Sukkur IBA University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7207547804

FWCI:

Cites: 170

Cited by:

Related to: 10