Work

Reklam Tasarımı Bağlamında, Sosyal Medya Uygulamalarının Durduruculuk (Stopper) Etkisinin İncelenmesi: Instagram Örneği

Year: 2023

Type: dissertation

Abstract: This doctoral dissertation investigates the factors affecting the stopping power of advertising visuals in social media environments, using Instagram as the primary context of analysis. The research examines how visual design variables influence users' attention and stopping behavior during rapid social media consumption. The study provides the academic foundation for the subsequent development of the Stopper Effect and the broader Stopper research framework.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.22850764

Author: Şenel, Serdar

Institution: Bahçeşehir University

Language: Turkish

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7213613739

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