Work

Persuasion by an AI-Generated Presenter: Perceived Credibility, Message Quality, Engagement, Realism, and Positive eWOM Intention

Year: 2026

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2734798

Author: Chang-Yi Kao

Institutions: Soochow University, Soochow University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7213979367

FWCI:

Cites: 57

Cited by:

Related to: 10