Year: 2026
Type: article
Abstract: Nowadays, direct selling is overshadowed by the success of online sales and digital marketing strategies. Well-established and highly respected sales professionals have realized that it is necessary to make the transition from traditional direct selling to the online environment. The online presence of the company represented by the salesperson has become essential for enhancing credibility and building customer trust. The success of a sales professional depends on a complex set of factors, which this paper aims to identify and analyze. These factors have undergone profound changes in the digital era. Last but not least, it is important to address the role of artificial intelligence in this context, which, in direct selling, should be regarded either as a support tool or as a potential obstacle. The qualities of a successful sales professional, which are discussed in this paper, are those that can differentiate them from their competitors, whether human or artificial.
Institution: Ovidius University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7214569841