Work

Consumer Intentions Toward Medicinal Plants: An Exploratory Test of TPB and Cognitive Theory

Year: 2026

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.7545015

Authors: Atilla Keskin, Zeynep Mohtari, Ahmet Erkan METİN

Institutions: Atatürk University, Usak University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W7214980665

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