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Theories and strategies for changing consumer attitudes

Year: 2025

Type: article

Abstract: The concept "Attitude" occupies a central place in the understanding of consumer behavior, and plays a key role in decision-making in the field of Marketing. And since the most important characteristic of Consumer Attitudes is that they are acquired, resulting from the learning process, and that they are adapted to the surrounding conditions. We have chosen in this article to deal with a set of theories of change in attitudes which have been the basis for the development of certain strategies used in the field of marketing.

Source: The International tax journal

Authors: Seba, Faiza, Messad, Abdelkader

Institutions: University Ferhat Abbas of Setif, Mouloud Mammeri University of Tizi-Ouzou

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7215559502

FWCI:

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Related to: 10