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Pengaruh Brand Image Dan Kemasan Rumah Lingkungan Terhadap Niat Beli Pasca Pemboikotan Produk Unilever Du Kota Medan

Year: 2025

Type: article

Study design: Observational Study

Source: Jurnal Bisnis dan Manajemen

Author: Banjarnahor, Roesly

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7220317543

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