Work

Strategi Sukses Kedai Harian Agiska: Peran Produk, Harga, Dan Pelayanan Dalam Menarik Pembeli

Year: 2025

Type: article

Abstract: This research aims to analyze the influence of product completeness, price and service quality on purchasing decisions at the Agiska Daily Shop. The method used in this research is quantitative with an associative approach. Data was collected through questionnaires distributed to Agiska Daily Shop consumers, then analyzed using validity, reliability, linear multiple regression and classical assumption tests. The research results show that price and service quality have a positive and significant influence on purchasing decisions, while product completeness does not show a significant influence.

Source: Jurnal Ilmiah Ekonomi Dan Pajak

Authors: jihan, Violita, Anggun, Fadilah, Sandi

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7220320653

FWCI:

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