Work

Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse

Year: 2026

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

DOI: 10.22059/jibm.2025.383374.4856

Authors: Mahsa Afsharpour, Soheila Khoddami, Hosein Norouzi

Language: Persian

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225879334

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