Work

Chancen und Erfolgsfaktoren der Markenführung im Web 2.0

Year: 2010

Type: book-chapter

Source: Herausforderungen an das Management

DOI: 10.1007/978-3-642-13686-3_10

Authors: Claudia Fantapié Altobelli, Sascha Hoffmann

Institution: Helmut Schmidt University

Language: German

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88901966

FWCI:

Cites: 13

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Related to: 10