Work

Exploring Effective Advertising Strategies : the Roles of Formats , Content Relevance and Shopping Tasks on Ad Recognition

Year: 2009

Type: article

Source: Journal of the Association for Information Systems

Authors: Chunping Jiang, Kai H. Lim, Yongqiang Sun

Institutions: City University of Hong Kong, University of Science and Technology of China

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W99599368

FWCI:

Cites: 43

Cited by: 7

Related to: 10