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Houcine Akrout

Observed names: Akrout, Houcine, Houcine AKROUT
ORCID: 0000-0003-0094-3669
Observed ORCID: 0000-0003-0094-3669
OpenAlex ID: A5013648898
Trust and commitment within a virtual brand community: The mediating role of brand relationship quality
2018 · Houcine Akrout, Gàbor Nagy · Information & Management · 200
Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships
2017 · Houcine Akrout, Mbaye Fall Diallo · Industrial Marketing Management · 143
Affective trust in buyer-seller relationships: a two-dimensional scale
2016 · Houcine Akrout, Mbaye Fall Diallo, et al. · Journal of Business and Industrial Marketing · 88
Perceived design affordance of new products: Scale development and validation
2020 · Dhouha El Amri, Houcine Akrout · Journal of Business Research · 58
Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation
2022 · Houcine Akrout, Mona Mrad · Journal of Business Research · 41
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Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities
2022 · Houcine Akrout, Simone Guercini · Journal of Global Fashion Marketing · 40
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research
2023 · Arch G. Woodside, Houcine Akrout, et al. · Psychology and Marketing · 33
PDF
A process perspective on trust in buyer–supplier relationships. “Calculus”: An intrinsic component of trust evolution
2015 · Houcine AKROUT · European Business Review · 30
Relation entre fans et marques sur Facebook: Quels fondements pour un management efficace des Communautés Virtuelles de Marques ?
2015 · Houcine Akrout, Sandrine Cathalo · La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion · 27
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La confiance en B to B : vers une approche dynamique et intégrative
2011 · Wafa Akrout, Houcine Akrout · Recherche et Applications en Marketing (French Edition) · 22
Relationship Quality in Cross-Border Exchanges: A Temporal Perspective
2014 · Houcine Akrout · Journal of Business-to-Business Marketing · 18
Trust in B-to-B: Toward a Dynamic and Integrative Approach
2011 · Wafa Akrout, Houcine Akrout · Recherche et Applications en Marketing (English Edition) · 17
Relations entre acheteur et vendeur : les catalyseurs d’une confiance durable
2010 · Wafa Akrout, Houcine Akrout · Décisions Marketing · 17
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Interpersonal and Inter-organizational Trust in High-involvement Customer–Supplier Relationships: Antecedents, Consequences, and Moderators
2019 · Houcine Akrout, Antonella La Rocca · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 14
Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
2020 · Joseph Kaswengi, Mbaye Fall Diallo, et al. · International Journal of Retail & Distribution Management · 13
Trust in Buyer–Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets
2019 · Houcine Akrout · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 13
Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries
2022 · Gábor Nagy, Zeynep Bilgin-Wührer, et al. · Journal of Small Business Management · 12
Nature et antécédents de la confiance interpersonnelle entre client-fournisseur en milieu industriel
2005 · Houcine Akrout · Management & Avenir · 12
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Buyers' trust and performance assessments of long-standing suppliers: Applying complexity causation and abductive modeling of multiple trust-forms and interfirm relationship-performance outcomes
2024 · Houcine Akrout, Arch G. Woodside · Industrial Marketing Management · 9
Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes
2023 · Houcine Akrout, Arch G. Woodside · Journal of Business-to-Business Marketing · 9
Choosing Organic and Healthy Food in Times of Economic Uncertainty: Evidence from Panel Data Analysis in France
2018 · Houcine Akrout, Joseph Kaswengi · Journal of Agricultural & Food Industrial Organization · 5
Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?
2018 · Houcine Akrout, Joseph Kaswengi, et al. · Journal of Business-to-Business Marketing · 1
L’alchimie des relations résilientes entre clients et fournisseurs étrangers : étude qualitative auprès d’acheteurs français
2014 · Houcine Akrout · Gestion 2000 · 1
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How corporate social irresponsibility erodes consumer trust and shapes consumer responses: a mediation analysis
2026 · Houcine Akrout, Mona Mrad, et al. · Management Research Review
International Managerial Network Tie Configurations and Market Performance--Measurement Model
2024 · Gábor Nagy, Zeynep Bilgin-Wührer, et al. · PsycTESTS Dataset
Works count: 33
Citation count: 823
H-index: 14
I10-index: 18
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