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Christian Bluemelhuber

Observed name: Bluemelhuber, Christian
OpenAlex ID: A5014077977
Cross-National Logo Evaluation Analysis: An Individual Level Approach
2008 · Lans, Ralf, Cote, Joseph, et al. · RePub (Erasmus University Rotterdam) · 120
Extending the view of brand alliance effects
2007 · Christian Bluemelhuber, Larry L. Carter, et al. · International Marketing Review · 101
Associative Networks: A New Approach to Market Segmentation
2011 · Caroline Brandt, Charles Pahud De Mortanges, et al. · International Journal of Market Research · 46
Consumers' transformations in a liquid society: introducing the concepts ofautobiographical‐concernanddesire‐assemblage
2010 · Pilar Rojas Gaviria, Christian Bluemelhuber · Journal of Consumer Behaviour · 27
The Impact of Un/Ethical Corporate Conduct on Consumers' Ethical Perceptions - a Multidimensional Framework
2010 · Katja H. Brunk, Christian Bluemelhuber · Dépôt institutionnel de l'Université libre de Bruxelles (Université Libre de Bruxelles) · 12
Cross-National Logo Evaluation Analysis: An Individual-Level Approach
2009 · Ralf van der Lans, Joseph A. Cote, et al. · Marketing Science · 5
Add Some Glam? An Essay on the Aestheticization of Media Brands
2015 · Christian Bluemelhuber · Springer eBooks · 2
Brand Concept Maps: A Method of Capturing Brand Image Confusion
2009 · Céline Brandt, Charles Pahud de Mortanges, et al. · Open Repository and Bibliography (University of Liège) · 2
Associative networks: A new approach to market segmentation
2011 · Celine Brandt, Charles Pahud de Mortanges, et al. · International Journal of Market Research · 1
Associative networks: A new approach to market segmentation
2011 · Celine Brandt, Charles Pahud de Mortanges, et al. · International Journal of Market Research · 1
Brand Concept Maps: A Method of Capturing Doppelganger Brand Image
2010 · Céline Brandt, Charles Pahud de Mortanges, et al. · Open Repository and Bibliography (University of Liège) · 1
Compensatory Consumption When Saying Good-bye
2010 · Gaviria, Pilar Rojas, Bluemelhuber, Christian · 1
Brand Concept Maps: a New Approach to Market Segmentation
2007 · Céline Brandt, Charles Pahud de Mortanges, et al. · ORBi (University of Liège) · 1
Goodbye and good luck, Mr Kotler
2007 · Christian Bluemelhuber · RePEc: Research Papers in Economics · 1
A new approach to market segmentation
2011 · Céline Brandt, Charles Pahud de Mortanges, et al.
How to capture Doppelganger Brand Image with Brand Concept Mapping
2010 · Céline Brandt, Charles Pahud de Mortanges, et al. · Open Repository and Bibliography (University of Liège)
Capturing effects of brand image confusion on the brand image using associative networks: An experimental investigation
2009 · Céline Brandt, Charles Pahud de Mortanges, et al. · Open Repository and Bibliography (University of Liège)
Experiencing the Past during Transformations in Life
2009 · Pilar Rojas Gaviria, Christian Bluemelhuber · RePEc: Research Papers in Economics
Zum Einfluss der Kognitiven Entwicklungsstufe auf die Relative Bedeutung von Exemplern und Beliefs: the impact of cognitive development on the relative impact on exemplar and beliefs
2008 · Ursula Raffelt, Christian Bluemelhuber, et al. · RePEc: Research Papers in Economics
Everybody's darling: the target group of a brand
2008 · Christian Bluemelhuber, Anton Meyer, et al. · Dépôt institutionnel de l'Université libre de Bruxelles (Université Libre de Bruxelles)
Medienmenschen als Quellen von Botschaften
2008 · Christian Bluemelhuber, Tobias Schnitzer · RePEc: Research Papers in Economics
Works count: 24
Citation count: 321
H-index: 5
I10-index: 5
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