Author

Ian Fenwick

Observed names: Fenwick, Ian, I. Fenwick

Observed institutions: Northeastern University, Dalhousie University, University of Bradford, York University, American Orchid Society, University of York, London Business School

OpenAlex ID: A5014442786

Export Performance and Export Policy: Evidence from the U.K. Clothing Industry

1979 · Ian Fenwick, Lyn Amine · Journal of the Operational Research Society · 74

DigiMarketing : The Essential Guide to New Media and Digital Marketing

2011 · Kent Wertime, Ian Fenwick · 63

Techniques in Market Measurement: The Jackknife

1979 · Ian Fenwick · Journal of Marketing Research · 58

The Pitfalls of AID Analysis

1975 · Peter Doyle, Ian Fenwick · Journal of Marketing Research · 38

A User's Guide to Conjoint Measurement in Marketing

1978 · Ian Fenwick · European Journal of Marketing · 32

Management Planning and Control in Multi-Branch Banking

1979 · P. Doyle, I. Fenwick, et al. · Journal of the Operational Research Society · 31

A Transnational Study of Advertising-to-Sales Ratios

1984 · Jehiel Zif, Robert F. Young, et al. · Journal of Advertising Research · 30

Planning and Estimation in Advertising

1975 · Peter Doyle, Ian Fenwick · Journal of Marketing Research · 24

Sales forecasting— using a combination of approaches

1976 · Peter Doyle, Ian Fenwick · Long Range Planning · 23

What Do You Learn Standing in a Supermarket Aisle

1979 · Kathy Kendall, Ian Fenwick · ACR North American Advances · 19

Reliability of Continuous Measurement Copy-Testing Methods

1991 · Ian Fenwick, Marshall D. Rice · Journal of Advertising Research · 18

Classifying Undecided Voters in Pre-Election Polls

1982 · Ian Fenwick, Frederick Wiseman, et al. · Public Opinion Quarterly · 17

DigiMarketing

2012 · Wertime, Kent, Fenwick, Ian · Wiley eBooks · 16

Perception, Preference, and Patriotism: An Exploratory Analysis of the 1980 Winter Olympics

1981 · Ian Fenwick, Sangit Chatterjee · The American Statistician · 15

Switching commuters from car to public transit: a micro modelling approach

1983 · Ian Fenwick, Roger Heeler, et al. · Journal of Economic Psychology · 13

Assessing the Reliability of Psychographic Analyses

1983 · Ian Fenwick, D. A. Schellinck, et al. · Marketing Science · 12

A Product Positioning Model: Problems and Possibilities

1978 · Clive Lawler-Wilson, Ian Fenwick · Journal of Marketing · 9

An Experimental Design for Measuring Advertising Payoff

1975 · Peter Doyle, Ian Fenwick · Journal of the Operational Research Society · 7

Forecasting Performance for Financial Outlets

1979 · Ian Fenwick · European Journal of Marketing · 6

Are goods goods? Some further evidence: a comment

1975 · Peter Doyle, Ian Fenwick · Applied Economics · 4

Testing the Stability of Market Segmentation Analysis

1981 · Tony Schellinck, Ian Fenwick · ACR North American Advances · 3

Consumer Behavior for Marketing Managers

1984 · Ian Fenwick, John A. Quelch · 2

DigiMarketing: The New Imperative

2012 · Kent Wertime, Ian Fenwick · Wiley eBooks · 1

Dealing With Indecision - Should We ... Or Not?

1982 · Ian Fenwick, Frederick Wiseman, et al. · ACR North American Advances · 1

Inclusive Internationalization

2025 · Ian Fenwick · Oxford University Press eBooks

PDF

Works count: 42

Citation count: 516

H-index: 14

I10-index: 16