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Munyaradzi W. Nyadzayo

Observed names: M. Nyadzayo, Munyar Nyadzayo, Munyaradzi Nyadzayo, Munyaradzi W Nyadzayo, Munyaradzi Wellington Nyadzayo, Nyadzayo, M. W., Nyadzayo, Munyaradzi, Nyadzayo, Munyaradzi W., Nyadzayo, Munyaradzi Wellington
ORCID: 0000-0003-0802-2119
Observed ORCID: 0000-0003-0802-2119
OpenAlex ID: A5058988384
Antecedents of consumer brand engagement and brand loyalty
2016 · Civilai Leckie, Munyaradzi W. Nyadzayo, et al. · Journal of Marketing Management · 521
The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image
2016 · Munyaradzi W. Nyadzayo, Saman Khajehzadeh · Journal of Retailing and Consumer Services · 493
Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
2017 · Civilai Leckie, Munyaradzi W. Nyadzayo, et al. · Journal of Services Marketing · 162
Brand relationships and brand equity in franchising
2011 · Munyaradzi W. Nyadzayo, Margaret Jekanyika Matanda, et al. · Industrial Marketing Management · 110
The impact of relational drivers on customer brand engagement and brand outcomes
2020 · Munyaradzi W. Nyadzayo, Civilai Leckie, et al. · Journal of Brand Management · 100
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
2017 · Riza Casidy, Munyaradzi Nyadzayo · Industrial Marketing Management · 100
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
2022 · Flevy Lasrado, Park Thaichon, et al. · Journal of Business and Industrial Marketing · 98
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
2015 · Munyaradzi W. Nyadzayo, Margaret J. Matanda, et al. · Journal of Business Research · 96
Service innovation and adoption in industrial markets: An SME perspective
2019 · Riza Casidy, Munyaradzi Nyadzayo, et al. · Industrial Marketing Management · 89
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
2015 · Munyaradzi W. Nyadzayo, Margaret J. Matanda, et al. · Industrial Marketing Management · 87
Drivers and outcomes of brand engagement in self-concept for luxury fashion brands
2020 · Munyaradzi W. Nyadzayo, Lester W. Johnson, et al. · Journal of Fashion Marketing and Management · 86
B2B purchase engagement: Examining the key drivers and outcomes in professional services
2019 · Munyaradzi W. Nyadzayo, Riza Casidy, et al. · Industrial Marketing Management · 86
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
2017 · Munyaradzi W. Nyadzayo, Margaret J. Matanda, et al. · Journal of Business Research · 63
CSR, relationship quality, loyalty and psychological connection in sports
2016 · Munyaradzi W. Nyadzayo, Civilai Leckie, et al. · Marketing Intelligence & Planning · 60
The relationship between citizen readiness and the intention to continuously use smart city services: Mediating effects of satisfaction and discomfort
2022 · May El Barachi, Taghreed Abu Salim, et al. · Technology in Society · 52
Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective
2022 · Samby Fready, Prakash Vel, et al. · Journal of Business and Industrial Marketing · 49
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
2018 · Riza Casidy, Munyaradzi W Nyadzayo, et al. · Industrial Marketing Management · 44
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
2017 · Judith Fletcher-Brown, Vijay Pereira, et al. · Journal of Business Research · 43
Reducing employee turnover intention: a customer relationship management perspective
2016 · Olayemi Abdullateef Aliyu, Munyaradzi Wellington Nyadzayo · Journal of Strategic Marketing · 42
Customer identification: The missing link between relationship quality and supplier performance
2021 · Mayoor Mohan, Munyaradzi W. Nyadzayo, et al. · Industrial Marketing Management · 41
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
2022 · Riza Casidy, Civilai Leckie, et al. · European Journal of Marketing · 36
Differential roles of push and pull factors on escape for travel: Personal and social identity perspectives
2020 · Noela Michael, Munyaradzi W. Nyadzayo, et al. · International Journal of Tourism Research · 34
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
2022 · Mayoor Mohan, Riza Casidy, et al. · Industrial Marketing Management · 33
The effect of equity on value co-creation in business relationships
2021 · Samir Gupta, Jing Zhou, et al. · Journal of Business and Industrial Marketing · 32
Customer participation, innovative aspects of services and outcomes
2022 · Munyaradzi W. Nyadzayo, Civilai Leckie, et al. · Marketing Intelligence & Planning · 25
Works count: 59
Citation count: 2,729
H-index: 25
I10-index: 33
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