Author

Els Gijsbrechts

Observed names: E. Gijsbrechts, ELS GIJSBRECHTS, ELS Gijsbrechts, GIJSBRECHTS, Els, Gijsbrechts, E., Gijsbrechts, Els, Prof. Dr. Els Gijsbrechts

Institution: Tilburg University

Observed institutions: University of Mons, University of Antwerp, Tilburg University, Maastricht University, UCLouvain, KU Leuven

ORCID: 0000-0002-1600-5127

Observed ORCID: 0000-0002-1600-5127

OpenAlex ID: A5091230038

Towards understanding consumer response to stock-outs

2000 · Katia Campo, Els Gijsbrechts, et al. · Journal of Retailing · 320

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

2010 · Inge Geyskens, Katrijn Gielens, et al. · Journal of Marketing Research · 311

The impact of store flyers on store traffic and store sales: a geo-marketing approach

2003 · Els Gijsbrechts, Katia Campo, et al. · Journal of Retailing · 172

Winners and Losers in a Major Price War

2008 · Harald J. Van Heerde, Els Gijsbrechts, et al. · Journal of Marketing Research · 170

Prices and pricing research in consumer marketing: Some recent developments

1993 · Els Gijsbrechts · International Journal of Research in Marketing · 144

The impact of retailer stockouts on whether, how much, and what to buy

2003 · Katia Campo, Els Gijsbrechts, et al. · International Journal of Research in Marketing · 133

Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping

2008 · Els Gijsbrechts, Katia Campo, et al. · International Journal of Research in Marketing · 111

Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?

2002 · Katia Campo, Els Gijsbrechts, et al. · Journal of Business Research · 108

Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions

2006 · Els Breugelmans, Katia Campo, et al. · Journal of Retailing · 103

Asymmetric cannibalism in retail assortments.

· Bultez, A., Gijsbrechts, E., et al. · RePEc: Research Papers in Economics · 90

The impact of location factors on the attractiveness and optimal space shares of product categories

2000 · K. Campo, E. Gijsbrechts, et al. · International Journal of Research in Marketing · 86

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

2011 · Maciej Szymanowski, Els Gijsbrechts · Journal of Marketing Research · 84

Shopper Response to Bundle Promotions for Packaged Goods

2007 · Bram Foubert, Els Gijsbrechts · Journal of Marketing Research · 80

Shelf sequence and proximity effects on online grocery choices

2006 · Els Breugelmans, Katia Campo, et al. · Marketing Letters · 74

Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption

2016 · Bram Foubert, Els Gijsbrechts · Marketing Science · 70

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry

2013 · Mark Vroegrijk, Els Gijsbrechts, et al. · Journal of Marketing Research · 67

Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

2020 · Katrijn Gielens, Els Gijsbrechts, et al. · Journal of Marketing · 60

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Physicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments

2005 · Katia Campo, Odette De Staebel, et al. · Health Marketing Quarterly · 57

“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets

2011 · Hans Haans, Els Gijsbrechts · Journal of Retailing · 53

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

2014 · Carlos J.S. Lourenço, ELS Gijsbrechts, et al. · Journal of Marketing Research · 45

Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors

2015 · Harald J. Van Heerde, Els Gijsbrechts, et al. · Journal of Marketing Research · 44

Retail assortment, shelf and stockout management: issues, interplay and future challenges

2005 · Katia Campo, Els Gijsbrechts · Applied Stochastic Models in Business and Industry · 44

Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

2004 · Katia Campo, Els Gijsbrechts · Journal of Retailing and Consumer Services · 43

Computer simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

1998 · Katia Campo, Els Gijsbrechts, et al. · RePEc: Research Papers in Economics · 38

Battling for the Household's Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?

2016 · Mark Vroegrijk, Els Gijsbrechts, et al. · Journal of Retailing · 34

Works count: 131

Citation count: 3,043

H-index: 28

I10-index: 46