Get started
Author

Minh Tung Tran

Observed name: Tran Minh Tung
Institution: FPT University
Observed institution: FPT University
ORCID: 0000-0002-4238-882X
Observed ORCID: 0000-0002-4238-882X
OpenAlex ID: A5102917280
Advancing retail and service strategies: AI-driven consumer behavior prediction, gamification, and ethical marketing
2025 · Minh Tung Tran · Journal of Retailing and Consumer Services · 28
Unlocking the AI-Powered Customer Experience
2024 · Minh Tung Tran · Advances in marketing, customer relationship management, and e-services book series · 20
Unlocking the AI-powered customer experience: Personalized service, enhanced engagement, and data-driven strategies for e-commerce applications
2024 · Minh Tung Tran · Journal of Infrastructure Policy and Development · 19
Fostering sustainable mindsets: A critical exploration of educational psychology in business education
2024 · Minh Tung Tran · The International Journal of Management Education · 18
Social media and privacy concerns: exploring university student’s privacy concerns in TikTok platform in Vietnam
2024 · Hoai Lan Duong, Minh Tung Tran, et al. · Journal of Information Communication and Ethics in Society · 17
Social media’s role in enhancing psychological well-being of Generation Z expatriates
2025 · Hoai Lan Duong, Thi Kim Oanh Vo, et al. · Journal of Global Mobility The Home of Expatriate Management Research · 13
Virtual Voices for Sustainable Values: Exploring Content Themes and Advocacy Strategies in the Sustainability Promotion of Virtual Influencers
2024 · Hoai Lan Duong, Minh Tung Tran · Communication Today · 10
PDF
A Systematic Analysis of Artificial Intelligence's Usage in Online Advertising
2024 · Minh Tung Tran · Advances in marketing, customer relationship management, and e-services book series · 7
The Role of Social Media in Communicating Environmental Information From AI-Driven Geospatial Technologies
2024 · Minh Tung Tran · Advances in geospatial technologies book series · 5
Social media in the classroom: practical strategies for fostering collaborative learning and inspiration
2025 · Minh Tung Tran, Hoai Lan Duong, et al. · International Journal of Technology Enhanced Learning · 4
Utilization of Artificial Intelligence in the Digital Marketing Industry
2024 · Minh Tung Tran, Ree Chan Ho · Advances in marketing, customer relationship management, and e-services book series · 4
A Systematic Literature Review on the Human-AI Partnership Roles in Higher Education
2024 · Minh Tung Tran · Advances in marketing, customer relationship management, and e-services book series · 3
gamified digital storytelling in marketing education: evidence from vietnam on engagement and skill development
2026 · Nguyen Minh Huy Duong, Minh Tung Tran, et al. · Marketing Education Review · 2
Utilizing public relations for achieving success in enrollment: Observations drawn from an extensive study of higher educational institutions
2024 · Minh Tung Tran, Bich Ngoc Ngo, et al. · Journal of Infrastructure Policy and Development · 2
Beyond Crisp Boundaries: Navigating Uncertainty in Business with Human-Centric Computing
2025 · Minh Tung Tran · Smart innovation, systems and technologies · 1
Making Sense of the Messy: How Fuzzy Logic Can Help Us Solve Real-Life Problems
2025 · Minh Tung Tran, Anirban Sarkar · Information systems engineering and management · 1
The Development of a Marketing Campaign to Promote a New AI-Powered Geospatial Technology for Environmental Monitoring
2024 · Minh Tung Tran · Advances in geospatial technologies book series · 1
Customer Centricity Orientation in Artificial Intelligence of Things (AIoT)
2024 · Ree Chan Ho, Meiyi Li, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z
2024 · Trinh Le Tan, Minh Tung Tran · Advances in marketing, customer relationship management, and e-services book series · 1
Examining the Effects of Employing ChatGPT on University Students in Vietnam
2024 · Minh Tung Tran, Hoai Lan Duong · Advances in educational technologies and instructional design book series · 1
From classroom to incubator: Entrepreneurship education, triple helix collaboration and university-centred entrepreneurial ecosystems in Vietnam
2026 · Minh Tung Tran · Industry and Higher Education
The role of business incubators in enhancing university-industry collaboration and innovation in Vietnam's higher education
2026 · Minh Tung Tran, Hoai Lan Duong, et al. · International Journal of Entrepreneurship and Small Business
Enhancing Forecasting Accuracy and Strategic Decision-Making through AI and PredictiveModeling
2025 · Minh Tung Tran · International Conference on E-Society, E-Education and E-Technology (ICSET)
The role of business incubators in enhancing university-industry collaboration and innovation in Vietnams higher education
2025 · Thi Kim Oanh Vo, Hoai Lan Duong, et al. · International Journal of Entrepreneurship and Small Business
Fostering Pro-Environmental Behaviors With AI-Driven Educational Psychology in Education 5.0
2025 · Minh Tung Tran · Advances in educational technologies and instructional design book series
Works count: 34
Citation count: 158
H-index: 7
I10-index: 7
Year
Topic
Type