Work

A Study of the Relationship Between Marketing Mix and Customer Retention for Herbal Coffee in Malaysia

Year: 2011

Type: preprint

Source: RePEc: Research Papers in Economics

Author: Chin Kok Kwon

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1585952386

Cites:

Cited by: 21

Related to: 10