Work

The gifts we buy for children

Year: 2008

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473610810920515

Authors: Andrew G. Parsons, Paul W. Ballantine

Institutions: Auckland University of Technology, University of Canterbury

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1971552185

FWCI:

Cites: 37

Cited by: 5

Related to: 10