Work

Who are the social media influencers? A study of public perceptions of personality

Year: 2010

Type: article

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2010.11.001

Authors: Karen Freberg, Kristin Graham, Karen McGaughey, Laura A. Freberg

Institutions: California Polytechnic State University, University of Tennessee at Knoxville, University of Virginia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072388344

FWCI: 9.616

Cites: 6

Cited by: 2,024

Related to: 10