Work

Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1401&2_11

Authors: Judi Strebel, Tülin Erdem, Joffre Swait

Institutions: San Francisco State University, University of California, Berkeley, University of Alberta

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092852483

FWCI: 11.13

Cites: 16

Cited by: 83

Related to: 10