Work

Look who’s talking: family communication during purchase decisions

Year: 2003

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473610410814021

Author: Elizabeth Thomson

Institution: University of Aberdeen

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Academy of Marketing

OpenAlex ID: W2121011912

FWCI: 5.304

Cites: 16

Cited by: 18

Related to: 10