Work

Integrating Multiple Opinions: the Role of Aspiration Level on Consumer Response to Critic Consensus

Year: 1998

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209525

Authors: Patricia M. West, Susan M. Broniarczyk

Institution: The University of Texas at Austin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2132163478

FWCI: 9.554

Cites: 5

Cited by: 187

Related to: 10