Work

Young consumers' views of infused soft drinks innovation

Year: 2012

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611211282635

Authors: David Yoon Kin Tong, Xue Fa Tong, Evon Yin

Institution: Multimedia University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2140376535

FWCI: 0.912

Cites: 54

Cited by: 16

Related to: 10