Work

Cognitive Effects of Deceptive Advertising

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500105

Authors: Jerry C. Olson, Philip A. Dover

Institutions: Pennsylvania State University, Dartmouth College

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330259537

FWCI: 14.12

Cites: 21

Cited by: 157

Related to: 9