Work

Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television

Year: 1991

Type: article

Source: ACR North American Advances

Authors: L. J. Shrum, Thomas C. O’Guinn, Richard J. Semenik, Ronald J. Faber

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411854003

FWCI: 7.526

Cites:

Cited by: 41

Related to: 10