Work

Typology of measures of children engagement in parental purchase decisions

Year: 2017

Type: article

Study design: Systematic Review

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-11-2016-00647

Authors: Vytautas Dikcius, Indre Pikturniene, James Reardon

Institution: Vilnius University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2610849979

FWCI: 1.484

Cites: 99

Cited by: 7

Related to: 10