Work

Consumer aliteracy

Year: 2018

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21160

Authors: Devon S. DelVecchio, Haeran Jae, Jodie L. Ferguson

Institutions: Miami University, Virginia Commonwealth University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901328063

FWCI: 1.796

Cites: 91

Cited by: 13

Related to: 10