Work

Social Media: A Conceptual Model of the Whys, Whens and Hows of Consumer Usage of Social Media and Implications on Business Strategies

Year: 2018

Type: article

Source: Academy of Marketing Studies journal

Author: Sweta Chaturvedi Thota

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2904107040

FWCI: 1.758

Cites: 24

Cited by: 18

Related to: 10