Work

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102733

Authors: Lu (Monroe) Meng, Shen Duan, Yijun Zhao, Kevin Lü, Siyun Chen

Institutions: Renmin University of China, Brunel University of London, Jinan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G8828872508

OpenAlex ID: W3197209125

FWCI: 33.19

Cites: 43

Cited by: 428

Related to: 10