Work

Influence of cartoon characters on generation alpha in purchase decisions

Year: 2021

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-06-2021-1342

Authors: Ashish Gupta, Jitender Kumar, Tavishi Tewary, Nirmaljeet Kaur Virk

Institutions: Indian Institute of Foreign Trade, Indian Institute of Management Rohtak, Sharda University, Jaipuria Institute of Management, Galgotias University, Lincoln University College

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3214404308

FWCI: 2.987

Cites: 165

Cited by: 23

Related to: 10