Work

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Year: 2007

Type: article

Source: Marketing Science

DOI: 10.2139/ssrn.965473

Authors: Tülin Erdem, Michael P. Keane, Baohong Sun

Institutions: New York University, University of Technology Sydney, Arizona State University, Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: National Science Foundation, Australian Research Council

OpenAlex ID: W330495492

FWCI: 26.21

Cites: 53

Cited by: 326

Related to: 10