Work

I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

Year: 2022

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-08-2021-1367

Authors: Yingyu Zhong, Yingying Zhang, Meng Luo, Jiayue Wei, Shiyang Liao, Kim-Lim Tan, Steffi Sze-Nee Yap

Institutions: Beijing Normal-Hong Kong Baptist University, University of Newcastle Australia, Swinburne University of Technology Sarawak Campus

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4206232757

FWCI: 11.48

Cites: 61

Cited by: 99

Related to: 10